Why Should Small Businesses Use Email Marketing?
Small Business Marketing Challenges
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Budget – Smaller businesses have smaller marketing budgets, forcing them to evaluate and select the marketing channel that will give them the highest return on their investment.
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Time – Marketers in small businesses are typically jacks-of-all-trades and need their marketing campaigns to be as efficient and effective as possible since they have limited time.
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Education / Experience – Generally speaking since small businesses have smaller budgets, they may not have a technically savvy resource available to help with marketing campaigns.
How Email Marketing Can Help : The Advantages
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It’s Affordable
- Compared to other forms of direct marketing such as direct mail, catalogues or printed newsletters, email marketing allows businesses to reach a much wider audience for a lot less money.
- Email marketing has been known to be up to 20x more cost effective than direct mail. Unlike direct mail, there is virtually no production, materials or postage expense.
- Email marketing allows you to proactively communicate with existing customers and prospects instead of waiting for them to return to your website or store front.
- With email personalization options, regular newsletters, and communications containing promotions, tips and updates, you can build loyalty and keep customers engaged.
- Use emails to drive additional traffic to your website or store, which can lead to increased sales.
- Emails are delivered within seconds or minutes versus direct mail, which can take days.
- With email marketing, you are able to provide customers with immediate information and have access to their replies and queries.
- Web.com’s email software is designed for users with little or no technical expertise.
- We provide a variety of themes, layouts, tools and resources to help you create professional looking and effective emails.
- Email software records key customer data such as open and click thru rates.
- Additionally, you can run reports to that show you which campaigns worked and which did not to improve future campaigns.
The Bottom Line
When done effectively, email marketing enables small business owners to deliver professional and targeted messages with minimal investment allowing them to compete with larger competitors. Marketers can then use the results from their campaigns to continually improve future marketing campaigns.
