Informational Articles
Why Should Small Businesses Use Email Marketing?
Email marketing is a budget-friendly advertising solution that delivers messages to your customer base at a moments notice. Read more to find out why email marketing is right for your business. Learn More
How to Grow Your List
Growing your list is essential to the success of your email marketing campaigns. Learn how to build your list offline and online with quality contacts that are interested and engaged in your products. Learn More
When and Why Should I Send Emails?
The most asked question in email marketing is when is the best time of day to send email communications? Find out the answer to that question and how you can pinpoint the perfect timing for your business. Learn More
What Types of Emails Should I Send?
There are several different email types that serve different purposes for your business. Get acquainted with the benefits and drawbacks of each type so that you can use them effectively. Learn More
How Do I Write an Effective Subject Line?
Repeating the exact same subject line for a newsletter or email campaign accelerates the drop in open rates. While it is important to establish continuity and branding, ideally each new campaign should provide a clear indication in the subject line of what it is inside that is of interest. Learn More
