Frequently Asked Questions
What type of content should I include in my messages?
View creating your email content just like you would any other writing project. You need to plan, brainstorm, draft, and edit.
You first want to determine the purpose of the email. The tone of your content will vary depending on whether you're trying to get the reader to buy your service or product or just informing them of an upcoming event. The purpose drives the content.
Once you've created content that you feel fits your purpose, begin reviewing and revising. The review process can be the most important because catching errors and refining your message improves your chances of success.
The ultimate goal is to create email content that will excite your reader and spur them to action. Be clear, be concise, be creative.
What are the characteristics of "good" content?
Interesting: People read what interests them
Focused: You can only say one thing well
Organized: Decide what the reader sees
Appropriate: Tone and Length
On Topics: Supports a message
Are there any recommendations for the headers of my emails?
The following are the recommended parameters for email headers:
No wider than 600 pixels
No deeper/taller than 150 pixels
72 dpi resolution
Can I use any image type?
You can only use JPEG and GIF images. The application will not allow you to upload any other type.
Is there a recommended size and resolution for images?
The following are the recommended parameters for images used in emails:
No wider than 600 pixels
72 dpi resolution
File size no larger than 200 KB
Where can I find professional looking images?
Answer to Where can I find professional looking images?
Return To TopWhat is a Pending email?
Answer for What is a Pending email?
What is the difference between a theme and a layout?
Answer for What is the difference between a theme and a layout?
What is a Welcome Email?
Answer for What is a Welcome Email?
What is a signup form?
Answer for What is a signup form?
Return To TopCan I change the theme of my email?
Answer for Can I change the theme of my email?
How can I edit the HTML of my email?
Answer for How can I edit the HTML of my email?
What kind of images can I include in my email?
Answer for What kind of images can I include in my email?
What is considered a "good" subject line?
Answer for What is considered a "good" subject line?
Return To TopWhy would I want to send a test email?
Answer for Why would I want to send a test email?
Can I make changes to an email after I send it?
Answer to Can I make changes to an email after I send it?
How can I "un-schedule" an email send?
Answer to How can I "un-schedule" an email send?
Need more answers? Call
What can I do to increase the open rate of my messages?
Make sure your messages are getting delivered. Avoid "spammy" words, ALL caps and too many exclamation points. These items tend to get caught by spam filters and your messages will get sent to the junk folder; your readers are not going to look there for your messages.
Use what works. Find what resonates with your audience by monitoring your email metrics (opens, clicks) to find words, phrases, and styles that work for your audience.
Perfect the subject line. Remember that the purpose of the subject line is to persuade your contacts to open your email.
What can I do to improve the click rate on my emails?
Answer for What can I do to improve the click rate on my emails?
What causes an email to bounce?
There is any number of reasons
What should I do if an email address bounces?
Answer for What should I do if an email address bounces?
Return To TopHow can I improve open rates?
- Take the time to make your subject line relevant and compelling
- Ensure your From Name and From Email address are recognizable by your Contacts
- Make sure the content displayed in the inbox preview pane compels your readers to open the message
- Keep your messages short and to the point
- Delete contacts that routinely don't open your emails or click on links
How can I improve click rates?
- Create a strong and clear "call to action" that entices your Contacts to respond.
- Make it easy for your Contacts to know where to click in your email messages.
- Tease your readers with snippets of information and have them click through to your site for the full story.
- Don't use too many links in your email.
- Put relevant content around your links.
- Work to improve your open rate. Your readers won't click on links in emails they don't open.
How can I improve signups?
- Place your signup form on the homepage of your website and throughout.
- Ask for email signups at your physical location.
- Insert a link into your email footer encouraging everyone you contact to subscribe.
How can I minimize unsubscribes?
- Make sure your recipients have asked to receive email messages from you.
- Remind your contacts, at the top of your emails, that they signed up to receive messages from you.
- Send the content you promised your Contacts when they signed up.
- Check how frequently you are sending your messages.
Do you have additional questions? Contact us at 1-800-311-2707 for more information on email marketing.
Discover has their own post sales support number. We may need to address duplicating this site for Discover and editing the 800# since their contract requires them to use their own support number. Let’s discuss.
How do I import Web.com email marketing contacts?
Download our instructional guide here to learn how to import contacts into Web.com Email Marketing.
